Primary Retail Trade Area
Secondary Retail Trade Area
Segmentation
Households
Cumulative
Urban Chic (2A)
16.7%
16.7%
Dorms to Diplomas (14C)
14.3%
31.0%
Metro Renters (3B)
13.9%
44.9%
Professional Pride (1B)
7.1%
52.0%
College Towns (14B)
6.4%
58.4%
Enterprising Professionals (2D)
6.3%
64.7%
In Style (5B)
5.2%
70.0%
Emerald City (8B)
4.8%
74.7%
Home Improvement (4B)
4.3%
79.1%
Bright Young Professionals (8C)
2.9%
82.0%
Boomburbs (1C)
2.4%
84.4%
Savvy Suburbanites (1D)
2.4%
86.7%
Top Tier (1A)
2.4%
89.1%
Down the Road (10D)
2.2%
91.3%
Urban Edge Families (7C)
2.0%
93.3%
Exurbanites (1E)
1.4%
94.8%
Old and Newcomers (8F)
1.2%
95.9%
Front Porches (8E)
1.1%
97.1%
Workday Drive (4A)
1.1%
98.2%
Trendsetters (3C)
0.7%
98.9%
Segmentation
Households
Cumulative
Urban Chic (2A)
16.6%
16.6%
Metro Renters (3B)
11.1%
27.6%
Professional Pride (1B)
8.0%
35.6%
Dorms to Diplomas (14C)
7.6%
43.2%
Emerald City (8B)
7.3%
50.6%
Boomburbs (1C)
6.2%
56.8%
Savvy Suburbanites (1D)
6.0%
62.7%
Enterprising Professionals (2D)
4.2%
67.0%
In Style (5B)
3.6%
70.6%
College Towns (14B)
3.4%
74.0%
Home Improvement (4B)
3.4%
77.4%
Bright Young Professionals (8C)
3.1%
80.5%
Exurbanites (1E)
2.8%
83.3%
Top Tier (1A)
2.7%
85.9%
Young and Restless (11B)
2.2%
88.1%
Workday Drive (4A)
1.9%
90.1%
Down the Road (10D)
1.5%
91.5%
Set to Impress (11D)
1.3%
92.8%
Old and Newcomers (8F)
1.1%
93.9%
Urban Edge Families (7C)
1.1%
95.0%
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