Superior, Colorado – Psychographics – Retail:360®

Primary Retail Trade Area Secondary Retail Trade Area

Segmentation

Households

Cumulative

Urban Chic (2A)

16.7%

16.7%

Dorms to Diplomas (14C)

14.3%

31.0%

Metro Renters (3B)

13.9%

44.9%

Professional Pride (1B)

7.1%

52.0%

College Towns (14B)

6.4%

58.4%

Enterprising Professionals (2D)

6.3%

64.7%

5.2%

70.0%

Emerald City (8B)

4.8%

74.7%

Home Improvement (4B)

4.3%

79.1%

Bright Young Professionals (8C)

2.9%

82.0%

2.4%

84.4%

Savvy Suburbanites (1D)

2.4%

86.7%

2.4%

89.1%

Down the Road (10D)

2.2%

91.3%

Urban Edge Families (7C)

2.0%

93.3%

Exurbanites (1E)

1.4%

94.8%

Old and Newcomers (8F)

1.2%

95.9%

Front Porches (8E)

1.1%

97.1%

Workday Drive (4A)

1.1%

98.2%

Trendsetters (3C)

0.7%

98.9%

Segmentation

Households

Cumulative

Urban Chic (2A)

16.6%

16.6%

Metro Renters (3B)

11.1%

27.6%

Professional Pride (1B)

8.0%

35.6%

Dorms to Diplomas (14C)

7.6%

43.2%

Emerald City (8B)

7.3%

50.6%

6.2%

56.8%

Savvy Suburbanites (1D)

6.0%

62.7%

Enterprising Professionals (2D)

4.2%

67.0%

3.6%

70.6%

College Towns (14B)

3.4%

74.0%

Home Improvement (4B)

3.4%

77.4%

Bright Young Professionals (8C)

3.1%

80.5%

Exurbanites (1E)

2.8%

83.3%

2.7%

85.9%

Young and Restless (11B)

2.2%

88.1%

Workday Drive (4A)

1.9%

90.1%

Down the Road (10D)

1.5%

91.5%

Set to Impress (11D)

1.3%

92.8%

Old and Newcomers (8F)

1.1%

93.9%

Urban Edge Families (7C)

1.1%

95.0%