Northbrook, Illinois – Psychographics – Retail:360®

Primary Retail Trade Area Secondary Retail Trade Area

Segmentation

Households

Cumulative

32.7%

32.7%

Exurbanites (1E)

13.9%

46.5%

Golden Years (9B)

8.4%

54.9%

Urban Chic (2A)

6.9%

61.8%

Savvy Suburbanites (1D)

5.5%

67.4%

Enterprising Professionals (2D)

4.0%

71.4%

Professional Pride (1B)

4.0%

75.4%

Pleasantville (2B)

3.9%

79.2%

Pacific Heights (2C)

3.6%

82.9%

Retirement Communities (9E)

2.9%

85.7%

City Lights (8A)

2.7%

88.4%

Diverse Convergence (13A)

1.6%

90.0%

Urban Edge Families (7C)

1.3%

91.3%

Front Porches (8E)

1.2%

92.5%

NeWest Residents (13C)

1.2%

93.7%

Old and Newcomers (8F)

1.1%

94.9%

Young and Restless (11B)

0.9%

95.7%

Downtown Melting Pot (8D)

0.7%

96.5%

Bright Young Professionals (8C)

0.7%

97.2%

Metro Fusion (11C)

0.7%

97.8%

Segmentation

Households

Cumulative

13.6%

13.6%

Pleasantville (2B)

9.6%

23.1%

Savvy Suburbanites (1D)

7.2%

30.3%

Trendsetters (3C)

6.5%

36.8%

Golden Years (9B)

6.4%

43.2%

Exurbanites (1E)

5.6%

48.8%

City Lights (8A)

5.5%

54.3%

Diverse Convergence (13A)

4.9%

59.2%

Pacific Heights (2C)

4.5%

63.7%

Urban Chic (2A)

3.8%

67.5%

Enterprising Professionals (2D)

3.8%

71.3%

Downtown Melting Pot (8D)

3.3%

74.7%

Professional Pride (1B)

3.1%

77.7%

Retirement Communities (9E)

2.7%

80.4%

Metro Renters (3B)

2.6%

83.0%

Emerald City (8B)

1.9%

84.9%

Young and Restless (11B)

1.4%

86.3%

Comfortable Empty Nesters (5A)

1.3%

87.6%

Old and Newcomers (8F)

1.3%

88.8%

College Towns (14B)

1.2%

90.0%