Primary Retail Trade Area
Secondary Retail Trade Area
Segmentation
Households
Cumulative
Top Tier (1A)
32.7%
32.7%
Exurbanites (1E)
13.9%
46.5%
Golden Years (9B)
8.4%
54.9%
Urban Chic (2A)
6.9%
61.8%
Savvy Suburbanites (1D)
5.5%
67.4%
Enterprising Professionals (2D)
4.0%
71.4%
Professional Pride (1B)
4.0%
75.4%
Pleasantville (2B)
3.9%
79.2%
Pacific Heights (2C)
3.6%
82.9%
Retirement Communities (9E)
2.9%
85.7%
City Lights (8A)
2.7%
88.4%
Diverse Convergence (13A)
1.6%
90.0%
Urban Edge Families (7C)
1.3%
91.3%
Front Porches (8E)
1.2%
92.5%
NeWest Residents (13C)
1.2%
93.7%
Old and Newcomers (8F)
1.1%
94.9%
Young and Restless (11B)
0.9%
95.7%
Downtown Melting Pot (8D)
0.7%
96.5%
Bright Young Professionals (8C)
0.7%
97.2%
Metro Fusion (11C)
0.7%
97.8%
Segmentation
Households
Cumulative
Top Tier (1A)
13.6%
13.6%
Pleasantville (2B)
9.6%
23.1%
Savvy Suburbanites (1D)
7.2%
30.3%
Trendsetters (3C)
6.5%
36.8%
Golden Years (9B)
6.4%
43.2%
Exurbanites (1E)
5.6%
48.8%
City Lights (8A)
5.5%
54.3%
Diverse Convergence (13A)
4.9%
59.2%
Pacific Heights (2C)
4.5%
63.7%
Urban Chic (2A)
3.8%
67.5%
Enterprising Professionals (2D)
3.8%
71.3%
Downtown Melting Pot (8D)
3.3%
74.7%
Professional Pride (1B)
3.1%
77.7%
Retirement Communities (9E)
2.7%
80.4%
Metro Renters (3B)
2.6%
83.0%
Emerald City (8B)
1.9%
84.9%
Young and Restless (11B)
1.4%
86.3%
Comfortable Empty Nesters (5A)
1.3%
87.6%
Old and Newcomers (8F)
1.3%
88.8%
College Towns (14B)
1.2%
90.0%
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