Garland, Texas – Psychographics – Retail:360®

North Garland Primary Retail Trade Area North Garland Secondary Retail Trade Area South Garland Retail Trade Area

Segmentation

Households

Cumulative

Urban Edge Families (7C)

12.3%

12.3%

Home Improvement (4B)

12.2%

24.6%

Workday Drive (4A)

10.6%

35.2%

8.8%

43.9%

Up and Coming Families (7A)

8.5%

52.4%

Forging Opportunity (7D)

7.0%

59.4%

Metro Fusion (11C)

4.8%

64.2%

Savvy Suburbanites (1D)

4.3%

68.6%

Enterprising Professionals (2D)

4.3%

72.8%

Professional Pride (1B)

3.6%

76.5%

NeWest Residents (13C)

3.4%

79.8%

Young and Restless (11B)

2.7%

82.6%

Comfortable Empty Nesters (5A)

2.6%

85.1%

Middleburg (4C)

2.4%

87.5%

Rustbelt Traditions (5D)

2.0%

89.5%

Bright Young Professionals (8C)

1.7%

91.3%

Urban Villages (7B)

1.5%

92.8%

Exurbanites (1E)

1.5%

94.2%

0.9%

95.1%

Old and Newcomers (8F)

0.8%

95.9%

Segmentation

Households

Cumulative

Up and Coming Families (7A)

9.9%

9.9%

Urban Edge Families (7C)

9.8%

19.7%

Home Improvement (4B)

9.4%

29.2%

Workday Drive (4A)

7.4%

36.5%

6.9%

43.4%

Forging Opportunity (7D)

6.5%

49.9%

Metro Fusion (11C)

5.8%

55.7%

Savvy Suburbanites (1D)

5.1%

60.8%

NeWest Residents (13C)

4.7%

65.5%

Professional Pride (1B)

3.6%

69.1%

Young and Restless (11B)

3.6%

72.7%

Comfortable Empty Nesters (5A)

3.1%

75.8%

Middleburg (4C)

2.9%

78.6%

Enterprising Professionals (2D)

2.8%

81.5%

Bright Young Professionals (8C)

2.2%

83.7%

Rustbelt Traditions (5D)

1.9%

85.6%

1.8%

87.4%

Exurbanites (1E)

1.4%

88.8%

Urban Villages (7B)

1.4%

90.1%

City Lights (8A)

1.3%

91.5%

Segmentation

Households

Cumulative

Forging Opportunity (7D)

17.7%

17.7%

Urban Edge Families (7C)

14.5%

32.3%

NeWest Residents (13C)

10.8%

43.0%

Metro Fusion (11C)

6.8%

49.8%

Home Improvement (4B)

5.1%

54.9%

Comfortable Empty Nesters (5A)

5.0%

59.9%

Young and Restless (11B)

4.1%

63.9%

Rustbelt Traditions (5D)

3.8%

67.7%

Urban Chic (2A)

3.0%

70.8%

Bright Young Professionals (8C)

3.0%

73.8%

Parks and Rec (5C)

2.5%

76.3%

Golden Years (9B)

2.5%

78.7%

Set to Impress (11D)

2.2%

81.0%

2.2%

83.2%

City Lights (8A)

2.0%

85.2%

Urban Villages (7B)

1.7%

86.9%

Old and Newcomers (8F)

1.4%

88.3%

City Commons (11E)

1.3%

89.6%

Metro Renters (3B)

1.2%

90.8%

Emerald City (8B)

1.2%

92.1%