Kyle, Texas – Psychographics – Retail:360®

Primary Retail Trade Area Retail Trade Area

Primary Retail Trade Area Psychographic Tapestry

Segmentation

Households

Cumulative

Up and Coming Families (7A)

44.9%

44.9%

Forging Opportunity (7D)

12.2%

57.0%

Workday Drive (4A)

9.8%

66.8%

5.4%

72.2%

Savvy Suburbanites (1D)

5.2%

77.4%

College Towns (14B)

4.7%

82.0%

Down the Road (10D)

4.3%

86.3%

Bright Young Professionals (8C)

3.8%

90.1%

Southern Satellites (10A)

2.6%

92.7%

Metro Fusion (11C)

2.2%

94.8%

Young and Restless (11B)

1.6%

96.5%

Urban Edge Families (7C)

1.5%

98.0%

Green Acres (6A)

1.4%

99.4%

Comfortable Empty Nesters (5A)

0.6%

100.0%

Exurbanites (1E)

0.0%

100.0%

Primary Retail Trade Area Psychographic Tapestry

Segmentation

Households

Cumulative

Up and Coming Families (7A)

23.0%

23.0%

Dorms to Diplomas (14C)

6.8%

29.8%

College Towns (14B)

6.4%

36.2%

Forging Opportunity (7D)

6.2%

42.4%

Young and Restless (11B)

5.6%

48.0%

Workday Drive (4A)

5.2%

53.3%

Comfortable Empty Nesters (5A)

4.8%

58.1%

Southern Satellites (10A)

4.4%

62.5%

Middleburg (4C)

3.9%

66.4%

3.8%

70.2%

Down the Road (10D)

3.7%

73.9%

Bright Young Professionals (8C)

3.7%

77.6%

3.3%

80.8%

Savvy Suburbanites (1D)

3.1%

83.9%

Exurbanites (1E)

2.4%

86.3%

Set to Impress (11D)

2.3%

88.5%

Front Porches (8E)

1.8%

90.3%

Metro Fusion (11C)

1.8%

92.1%

Enterprising Professionals (2D)

1.2%

93.3%

Silver & Gold (9A)

1.2%

94.4%