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Primary Retail Trade Area

Primary Retail Trade Area Psychographic Tapestry

Segmentation

Households

Cumulative

Heartland Communities (6F)

34.3%

34.3%

Prairie Living (6D)

24.8%

59.1%

Traditional Living (12B)

8.9%

68.1%

Forging Opportunity (7D)

7.2%

75.3%

Front Porches (8E)

6.3%

81.6%

Midlife Constants (5E)

5.1%

86.7%

Small Town Sincerity (12C)

3.9%

90.6%

Rustbelt Traditions (5D)

3.2%

93.8%

Comfortable Empty Nesters (5A)

1.8%

95.6%

Set to Impress (11D)

1.8%

97.4%

Old and Newcomers (8F)

1.7%

99.1%

Rural Resort Dwellers (6E)

0.5%

99.6%

0.4%

100.0%