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Primary Retail Trade Area
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Primary Retail Trade Area Psychographic Tapestry
Segmentation
Households
Cumulative
Heartland Communities (6F)
34.3%
34.3%
Prairie Living (6D)
24.8%
59.1%
Traditional Living (12B)
8.9%
68.1%
Forging Opportunity (7D)
7.2%
75.3%
Front Porches (8E)
6.3%
81.6%
Midlife Constants (5E)
5.1%
86.7%
Small Town Sincerity (12C)
3.9%
90.6%
Rustbelt Traditions (5D)
3.2%
93.8%
Comfortable Empty Nesters (5A)
1.8%
95.6%
Set to Impress (11D)
1.8%
97.4%
Old and Newcomers (8F)
1.7%
99.1%
Rural Resort Dwellers (6E)
0.5%
99.6%
In Style (5B)
0.4%
100.0%
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