Downtown Primary Retail Trade AreaClear Creek Road Retail Trade AreaKilleen Mall Retail Trade AreaRancier Ave Retail Trade AreaStan Schlueter Loop Retail Trade Area

Downtown Primary Retail Trade Area Psychographic Tapestry

Segmentation
Households
Cumulative
Up and Coming Families (7A)
21.7%
21.7%
Young and Restless (11B)
12.8%
34.5%
Bright Young Professionals (8C)
12.6%
47.1%
Military Proximity (14A)
11.3%
58.5%
Traditional Living (12B)
8.0%
66.5%
Middleburg (4C)
6.1%
72.6%
Metro Fusion (11C)
5.6%
78.1%
Set to Impress (11D)
4.2%
82.4%
Old and Newcomers (8F)
2.9%
85.3%
Boomburbs (1C)
2.8%
88.1%
Home Improvement (4B)
2.7%
90.8%
Rustbelt Traditions (5D)
2.2%
93.0%
In Style (5B)
1.5%
94.5%
Workday Drive (4A)
1.3%
95.8%
Heartland Communities (6F)
1.3%
97.0%
Midlife Constants (5E)
1.2%
98.3%
The Great Outdoors (6C)
0.7%
98.9%
NeWest Residents (13C)
0.5%
99.5%
Hometown Heritage (8G)
0.4%
99.9%
Comfortable Empty Nesters (5A)
0.1%
100.0%

Clear Creek Road Retail Trade Area Psychographic Tapestry

Segmentation
Households
Cumulative
Up and Coming Families (7A)
17.7%
17.7%
Middleburg (4C)
12.0%
29.7%
Traditional Living (12B)
8.4%
38.1%
Bright Young Professionals (8C)
8.1%
46.1%
Young and Restless (11B)
7.3%
53.4%
Metro Fusion (11C)
5.5%
58.9%
Old and Newcomers (8F)
5.1%
64.0%
Military Proximity (14A)
4.1%
68.1%
Comfortable Empty Nesters (5A)
3.4%
71.5%
Rustbelt Traditions (5D)
2.9%
74.4%
Set to Impress (11D)
2.7%
77.1%
Green Acres (6A)
2.5%
79.6%
In Style (5B)
2.4%
82.1%
Southern Satellites (10A)
2.4%
84.4%
Home Improvement (4B)
1.9%
86.4%
Midlife Constants (5E)
1.9%
88.3%
Boomburbs (1C)
1.6%
89.9%
Hometown Heritage (8G)
1.4%
91.2%
Workday Drive (4A)
1.1%
92.4%
Small Town Sincerity (12C)
1.1%
93.5%

Killeen Mall Retail Trade Area Psychographic Tapestry

Segmentation
Households
Cumulative
Up and Coming Families (7A)
17.9%
17.9%
Middleburg (4C)
14.1%
32.0%
Bright Young Professionals (8C)
10.0%
42.0%
Military Proximity (14A)
9.3%
51.3%
Young and Restless (11B)
7.6%
58.9%
Traditional Living (12B)
7.4%
66.3%
Metro Fusion (11C)
4.3%
70.7%
Southern Satellites (10A)
3.2%
73.9%
Set to Impress (11D)
2.9%
76.7%
Green Acres (6A)
2.8%
79.5%
Old and Newcomers (8F)
2.7%
82.3%
Midlife Constants (5E)
2.7%
84.9%
Rustbelt Traditions (5D)
2.5%
87.4%
Home Improvement (4B)
2.4%
89.9%
Boomburbs (1C)
2.0%
91.9%
Small Town Sincerity (12C)
1.8%
93.7%
Workday Drive (4A)
1.6%
95.3%
In Style (5B)
1.2%
96.5%
Heartland Communities (6F)
0.7%
97.2%
Down the Road (10D)
0.7%
98.0%

Rancier Ave Retail Trade Area Psychographic Tapestry

Segmentation
Households
Cumulative
Bright Young Professionals (8C)
17.8%
17.8%
Young and Restless (11B)
16.5%
34.3%
Traditional Living (12B)
14.5%
48.7%
Metro Fusion (11C)
14.4%
63.2%
Set to Impress (11D)
12.5%
75.7%
Old and Newcomers (8F)
5.7%
81.4%
Middleburg (4C)
5.0%
86.4%
Heartland Communities (6F)
3.8%
90.2%
Midlife Constants (5E)
3.7%
93.9%
Rustbelt Traditions (5D)
2.1%
96.0%
NeWest Residents (13C)
1.6%
97.6%
Hometown Heritage (8G)
1.3%
98.9%
The Great Outdoors (6C)
0.6%
99.5%
Military Proximity (14A)
0.5%
100.0%

Stan Schlueter Loop Retail Trade Area Psychographic Tapestry

Segmentation
Households
Cumulative
Up and Coming Families (7A)
19.8%
19.8%
Young and Restless (11B)
17.6%
37.4%
Bright Young Professionals (8C)
11.3%
48.7%
Middleburg (4C)
10.6%
59.3%
Metro Fusion (11C)
8.4%
67.7%
Traditional Living (12B)
7.8%
75.6%
Set to Impress (11D)
6.8%
82.4%
Old and Newcomers (8F)
4.7%
87.0%
Home Improvement (4B)
2.1%
89.1%
Heartland Communities (6F)
2.1%
91.2%
Midlife Constants (5E)
2.0%
93.2%
Rustbelt Traditions (5D)
1.9%
95.1%
Military Proximity (14A)
1.5%
96.6%
Boomburbs (1C)
1.2%
97.7%
NeWest Residents (13C)
0.9%
98.6%
The Great Outdoors (6C)
0.7%
99.3%
Hometown Heritage (8G)
0.7%
100.0%