Columbia, South Carolina

Columnbia, South Carolina – Community Retail Dashboard

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Contact Information

Grace Salter,
Business Recruitment Manager
City of Columbia Office of Economic Development
1201 Main Street, Suite 250
Columbia, South Carolina 29201

Phone 803.734.2704

Cell 803.391.2248

Grace.Salter@ColumbiaSC.gov
www.ChooseColumbiaSC.com

Document Downloads

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2024 Reports
2024 Community Demographic Profile
2024 Retail Market Profile

2024 Retail Trade Area Demographic Profile
2024 Retail Trade Area Psychographic Profile
2024 Retail Trade Area Demand Outlook
2024 Retail Trade Area Retail Market Profile

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Community Demographics Primary Retail Trade Area Demographics Primary Retail Trade Area Psychographics

Population

Description

Data

2029 Population

142,694

2024 Population

139,252

2020 Population

136,632

2010 Population

133,871

Growth 2024 – 2029

2.47%

Growth 2020 – 2024

1.92%

Growth 2010 – 2020

2.06%

Households

Description

Data

2029 Households

57,301

2024 Households

55,175

2020 Households

53,343

2010 Households

47,561

Growth 2024 – 2029

3.85%

Growth 2020 – 2024

3.43%

Growth 2010 – 2020

12.16%

Race

Description

Data

White

70,303

50.49%

Black or African American

52,623

37.79%

American Indian and Alaska Native

439

0.32%

Asian

4,200

3.02%

Native Hawaiian or other Pacific Islander

133

0.10%

Some Other Race

3,817

2.74%

Two or More Races

7,737

5.56%

Hispanic or Latino

9,714

6.98%

Age

Description

Data

Median Age

31.03

Average Age

36.50

Description

Data

0 – 9 Years

11,859

8.52%

10 – 17 Years

10,385

7.46%

18 – 24 Years

32,100

23.05%

25 – 34 Years

23,341

16.76%

35 – 44 Years

16,408

11.78%

45 – 54 Years

12,880

9.25%

55 – 64 Years

13,182

9.47%

65 Years and Older

19,097

13.71%

Sex

Description

Data

Male

68,751

49.37%

Female

70,501

50.63%

Educational Attainment

Description

Data

Doctorate

2,459

2.90%

Professional School Degree

3,734

4.40%

Master’s Degree

10,279

12.11%

Bachelor’s Degree

20,989

24.72%

Associate Degree

6,098

7.18%

Some College, No Degree

14,984

17.65%

High School Graduate (or GED)

17,588

20.71%

Some High School, No Degree

6,850

8.07%

Less than 9th Grade

1,927

2.27%

Incomes

Description

Data

Average Household Income

$78,527

Median Household Income

$49,980

Per Capita Income

$37,881

Description

Data

Income < $15,000

10,357

18.77%

Income $15,000 – $24,999

5,365

9.72%

Income $25,000 – $34,999

5,016

9.09%

Income $35,000 – $49,999

6,858

12.43%

Income $50,000 – $74,999

8,734

15.83%

Income $75,000 – $99,999

5,303

9.61%

Income $100,000 – $124,999

3,691

6.69%

Income $125,000 – $149,999

2,785

5.05%

Income $150,000 – $199,999

3,067

5.56%

Income $200,000 – $249,999

1,453

2.63%

Income $250,000 – $499,999

1,789

3.24%

Income $500,000+

757

1.37%

Employment Status

Description

Data

Civilian in Labor Force, Employed

63,629

52.96%

Civilian in Labor Force, unemployed

5,148

4.28%

Armed Forces

5,124

4.26%

Not in Labor Force

46,255

38.50%

Population

Description

Data

2029 Population

362,846

2024 Population

354,970

2020 Population

348,075

2010 Population

336,960

Growth 2024 – 2029

2.22%

Growth 2020 – 2024

1.98%

Growth 2010 – 2020

3.30%

Households

Description

Data

2029 Households

154,272

2024 Households

149,504

2020 Households

145,034

2010 Households

132,675

Growth 2024 – 2029

3.19%

Growth 2020 – 2024

3.08%

Growth 2010 – 2020

9.32%

Race

Description

Data

White

162,090

45.66%

Black or African American

145,873

41.10%

American Indian and Alaska Native

1,472

0.42%

Asian

10,584

2.98%

Native Hawaiian or other Pacific Islander

384

0.11%

Some Other Race

12,619

3.56%

Two or More Races

21,947

6.18%

Hispanic or Latino

27,532

7.76%

Age

Description

Data

Median Age

35.71

Average Age

39.05

Description

Data

0 – 9 Years

36,074

10.16%

10 – 17 Years

30,844

8.69%

18 – 24 Years

51,199

14.42%

25 – 34 Years

55,837

15.73%

35 – 44 Years

44,963

12.67%

45 – 54 Years

36,779

10.36%

55 – 64 Years

38,581

10.87%

65 Years and Older

60,694

17.10%

Sex

Description

Data

Male

169,722

47.81%

Female

185,248

52.19%

Educational Attainment

Description

Data

Doctorate

5,058

2.14%

Professional School Degree

6,818

2.88%

Master’s Degree

25,314

10.69%

Bachelor’s Degree

53,720

22.68%

Associate Degree

20,898

8.82%

Some College, No Degree

47,751

20.16%

High School Graduate (or GED)

55,864

23.59%

Some High School, No Degree

15,397

6.50%

Less than 9th Grade

6,033

2.55%

Incomes

Description

Data

Average Household Income

$76,673

Median Household Income

$53,788

Per Capita Income

$34,983

Description

Data

Income < $15,000

20,909

13.99%

Income $15,000 – $24,999

13,910

9.30%

Income $25,000 – $34,999

14,006

9.37%

Income $35,000 – $49,999

21,161

14.15%

Income $50,000 – $74,999

27,177

18.18%

Income $75,000 – $99,999

17,162

11.48%

Income $100,000 – $124,999

11,238

7.52%

Income $125,000 – $149,999

7,682

5.14%

Income $150,000 – $199,999

7,774

5.20%

Income $200,000 – $249,999

3,396

2.27%

Income $250,000 – $499,999

3,593

2.40%

Income $500,000+

1,495

1.00%

Employment Status

Description

Data

Civilian in Labor Force, Employed

170,861

57.64%

Civilian in Labor Force, unemployed

12,792

4.32%

Armed Forces

5,559

1.87%

Not in Labor Force

107,215

36.17%

Segmentation

Households

Cumulative

Young and Restless (11B)

11.7%

Bright Young Professionals (8C)

7.5%

19.2%

In Style (5B)

5.9%

25.1%

Modest Income Homes (12D)

5.6%

30.8%

Set to Impress (11D)

5.0%

35.8%

Comfortable Empty Nesters (5A)

4.8%

40.6%

Rustbelt Traditions (5D)

4.6%

45.2%

Middleburg (4C)

4.4%

49.6%

Old and Newcomers (8F)

4.4%

54.0%

Exurbanites (1E)

4.3%

58.3%

College Towns (14B)

4.1%

62.4%

Family Foundations (12A)

3.9%

66.3%

Midlife Constants (5E)

3.5%

69.9%

Emerald City (8B)

3.4%

73.2%

Dorms to Diplomas (14C)

3.3%

76.5%

Retirement Communities (9E)

2.2%

78.7%

Workday Drive (4A)

1.8%

80.6%

Small Town Sincerity (12C)

1.8%

82.4%

City Commons (11E)

1.8%

84.2%

Urban Edge Families (7C)

1.2%

85.4%

Data Source March 2024. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research firm. 800.851.0962.

Columnbia, South Carolina – Community Retail Dashboard

DEMOGRAPHIC AND PSYCHOGRAPHIC MAPPING APPLICATION

Population

Households

Race

Age

Sex

Educational Attainment

Incomes

Employment Status

Population

Households

Race

Age

Sex

Educational Attainment

Incomes

Employment Status

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