Brockton, Massachusetts – Psychographics – Retail:360®

Retail Trade Area Psychographic Tapestry

Segmentation

Households

Cumulative

Pleasantville (2B)

24.6%

24.6%

City Lights (8A)

13.2%

37.8%

Parks and Rec (5C)

11.0%

48.7%

Front Porches (8E)

7.6%

56.4%

Savvy Suburbanites (1D)

5.6%

62.0%

Golden Years (9B)

5.0%

67.0%

Fresh Ambitions (13D)

3.4%

70.4%

City Strivers (11A)

3.0%

73.3%

Workday Drive (4A)

2.7%

76.0%

Set to Impress (11D)

2.7%

78.7%

Enterprising Professionals (2D)

2.6%

81.3%

Diverse Convergence (13A)

2.5%

83.8%

Retirement Communities (9E)

2.2%

86.0%

2.1%

88.1%

Old and Newcomers (8F)

1.9%

90.0%

Metro Fusion (11C)

1.6%

91.6%

Urban Chic (2A)

1.3%

92.9%

Social Security Set (9F)

1.2%

94.1%

Professional Pride (1B)

1.2%

95.3%

Comfortable Empty Nesters (5A)

1.0%

96.3%