Primary Retail Trade Area
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Primary Retail Trade Area Psychographic Tapestry
Segmentation
Households
Cumulative
Heartland Communities (6F)
26.3%
26.3%
Prairie Living (6D)
19.8%
46.1%
Traditional Living (12B)
12.6%
58.7%
Midlife Constants (5E)
9.0%
67.8%
Rustbelt Traditions (5D)
7.9%
75.6%
Rural Resort Dwellers (6E)
5.1%
80.8%
Comfortable Empty Nesters (5A)
4.7%
85.5%
Front Porches (8E)
3.2%
88.7%
Forging Opportunity (7D)
2.9%
91.6%
In Style (5B)
2.6%
94.2%
Set to Impress (11D)
2.2%
96.4%
Small Town Sincerity (12C)
2.0%
98.4%
Old and Newcomers (8F)
0.9%
99.3%
Silver & Gold (9A)
0.7%
99.9%
Hometown Heritage (8G)
0.1%
100.0%
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