Primary Retail Trade Area
Entertainment Retail Trade Area
Segmentation
Households
Cumulative
Up and Coming Families (7A)
29.9%
29.9%
Workday Drive (4A)
15.2%
45.1%
Middleburg (4C)
7.4%
52.5%
Bright Young Professionals (8C)
7.2%
59.7%
Boomburbs (1C)
5.9%
65.6%
Exurbanites (1E)
3.8%
69.4%
Down the Road (10D)
3.8%
73.3%
Rustbelt Traditions (5D)
3.2%
76.5%
Old and Newcomers (8F)
3.2%
79.7%
Professional Pride (1B)
2.2%
81.8%
Midlife Constants (5E)
2.1%
83.9%
Heartland Communities (6F)
2.1%
86.0%
Southern Satellites (10A)
1.9%
87.9%
Top Tier (1A)
1.9%
89.9%
Metro Fusion (11C)
1.9%
91.7%
Home Improvement (4B)
1.4%
93.2%
Rooted Rural (10B)
1.3%
94.5%
Comfortable Empty Nesters (5A)
1.1%
95.6%
In Style (5B)
1.1%
96.7%
Front Porches (8E)
0.9%
97.7%
Segmentation
Households
Cumulative
Up and Coming Families (7A)
24.8%
24.8%
Home Improvement (4B)
12.5%
37.3%
Middleburg (4C)
8.0%
45.3%
Workday Drive (4A)
6.7%
52.0%
Urban Edge Families (7C)
5.8%
57.8%
Bright Young Professionals (8C)
4.5%
62.3%
Exurbanites (1E)
4.2%
66.5%
Down the Road (10D)
3.7%
70.2%
Boomburbs (1C)
3.1%
73.4%
Rustbelt Traditions (5D)
2.7%
76.1%
Southern Satellites (10A)
2.6%
78.7%
Metro Fusion (11C)
2.4%
81.1%
Old and Newcomers (8F)
2.1%
83.2%
Front Porches (8E)
2.0%
85.2%
Midlife Constants (5E)
1.7%
86.9%
Comfortable Empty Nesters (5A)
1.5%
88.4%
Golden Years (9B)
1.4%
89.7%
Green Acres (6A)
1.4%
91.1%
Heartland Communities (6F)
1.0%
92.2%
In Style (5B)
1.0%
93.1%
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