Schertz, Texas – Psychographics – Retail:360®

Primary Retail Trade Area Entertainment Retail Trade Area

Segmentation

Households

Cumulative

Up and Coming Families (7A)

29.9%

29.9%

Workday Drive (4A)

15.2%

45.1%

Middleburg (4C)

7.4%

52.5%

Bright Young Professionals (8C)

7.2%

59.7%

5.9%

65.6%

Exurbanites (1E)

3.8%

69.4%

Down the Road (10D)

3.8%

73.3%

Rustbelt Traditions (5D)

3.2%

76.5%

Old and Newcomers (8F)

3.2%

79.7%

Professional Pride (1B)

2.2%

81.8%

Midlife Constants (5E)

2.1%

83.9%

Heartland Communities (6F)

2.1%

86.0%

Southern Satellites (10A)

1.9%

87.9%

1.9%

89.9%

Metro Fusion (11C)

1.9%

91.7%

Home Improvement (4B)

1.4%

93.2%

Rooted Rural (10B)

1.3%

94.5%

Comfortable Empty Nesters (5A)

1.1%

95.6%

1.1%

96.7%

Front Porches (8E)

0.9%

97.7%

Segmentation

Households

Cumulative

Up and Coming Families (7A)

24.8%

24.8%

Home Improvement (4B)

12.5%

37.3%

Middleburg (4C)

8.0%

45.3%

Workday Drive (4A)

6.7%

52.0%

Urban Edge Families (7C)

5.8%

57.8%

Bright Young Professionals (8C)

4.5%

62.3%

Exurbanites (1E)

4.2%

66.5%

Down the Road (10D)

3.7%

70.2%

3.1%

73.4%

Rustbelt Traditions (5D)

2.7%

76.1%

Southern Satellites (10A)

2.6%

78.7%

Metro Fusion (11C)

2.4%

81.1%

Old and Newcomers (8F)

2.1%

83.2%

Front Porches (8E)

2.0%

85.2%

Midlife Constants (5E)

1.7%

86.9%

Comfortable Empty Nesters (5A)

1.5%

88.4%

Golden Years (9B)

1.4%

89.7%

Green Acres (6A)

1.4%

91.1%

Heartland Communities (6F)

1.0%

92.2%

1.0%

93.1%