Lake Villa, Illinois – Psychographics – Retail:360®

Primary Retail Trade Area Retail Trade Area

Primary Retail Trade Area Psychographic Tapestry

Segmentation

Households

Cumulative

Workday Drive (4A)

44.7%

44.7%

Professional Pride (1B)

12.6%

57.4%

Green Acres (6A)

8.7%

66.0%

Middleburg (4C)

8.6%

74.6%

Home Improvement (4B)

7.8%

82.5%

Comfortable Empty Nesters (5A)

7.8%

90.3%

The Great Outdoors (6C)

3.6%

93.9%

Savvy Suburbanites (1D)

3.3%

97.2%

2.7%

99.8%

Salt of the Earth (6B)

0.1%

99.9%

Bright Young Professionals (8C)

0.1%

100.0%

Retail Trade Area Psychographic Tapestry

Segmentation

Households

Cumulative

Workday Drive (4A)

20.7%

20.7%

Urban Edge Families (7C)

14.0%

34.7%

Professional Pride (1B)

7.8%

42.5%

Up and Coming Families (7A)

7.1%

49.6%

Forging Opportunity (7D)

6.7%

56.3%

Enterprising Professionals (2D)

5.3%

61.6%

Home Improvement (4B)

5.3%

66.9%

Comfortable Empty Nesters (5A)

5.2%

72.2%

5.1%

77.3%

Bright Young Professionals (8C)

4.4%

81.6%

Middleburg (4C)

4.2%

85.9%

Green Acres (6A)

4.2%

90.0%

Parks and Rec (5C)

1.9%

91.9%

Rustbelt Traditions (5D)

1.6%

93.5%

Retirement Communities (9E)

1.4%

94.9%

The Great Outdoors (6C)

1.4%

96.3%

Urban Villages (7B)

1.3%

97.6%

Savvy Suburbanites (1D)

1.2%

98.8%

Salt of the Earth (6B)

1.1%

99.9%

0.1%

100.0%