Retail Trade AreaSecondary Retail Trade Area

Retail Trade Area Psychographic Tapestry

Segmentation
Households
Cumulative
Small Town Sincerity (12C)
14.4%
14.4%
Salt of the Earth (6B)
13.4%
27.8%
Rooted Rural (10B)
13.3%
41.1%
Comfortable Empty Nesters (5A)
10.0%
51.1%
Midlife Constants (5E)
9.8%
60.8%
Southern Satellites (10A)
9.6%
70.4%
Heartland Communities (6F)
7.3%
77.7%
Green Acres (6A)
6.0%
83.6%
Middleburg (4C)
4.0%
87.7%
Golden Years (9B)
3.6%
91.3%
Exurbanites (1E)
1.6%
92.9%
Social Security Set (9F)
1.6%
94.5%
In Style (5B)
1.2%
95.8%
Hometown Heritage (8G)
0.9%
96.7%
Rustbelt Traditions (5D)
0.9%
97.6%
The Great Outdoors (6C)
0.7%
98.3%
Rural Bypasses (10E)
0.6%
98.9%
City Commons (11E)
0.5%
99.4%
Down the Road (10D)
0.5%
99.9%
Economic BedRock (10C)
0.1%
100.0%

Secondary Retail Trade Area Psychographic Tapestry

Segmentation
Households
Cumulative
Small Town Sincerity (12C)
15.4%
15.4%
Midlife Constants (5E)
10.7%
26.1%
Rooted Rural (10B)
10.0%
36.1%
Southern Satellites (10A)
8.8%
44.9%
Salt of the Earth (6B)
8.5%
53.3%
Comfortable Empty Nesters (5A)
6.5%
59.9%
Green Acres (6A)
6.1%
66.0%
Heartland Communities (6F)
5.1%
71.1%
In Style (5B)
4.8%
75.9%
Middleburg (4C)
3.1%
79.0%
Set to Impress (11D)
2.6%
81.6%
Old and Newcomers (8F)
2.3%
83.9%
Golden Years (9B)
2.2%
86.1%
Rural Bypasses (10E)
1.9%
88.1%
The Great Outdoors (6C)
1.9%
90.0%
Social Security Set (9F)
1.8%
91.8%
Rustbelt Traditions (5D)
1.6%
93.4%
Hometown Heritage (8G)
1.2%
94.7%
Exurbanites (1E)
1.1%
95.8%
College Towns (14B)
1.1%
96.9%