Greene County, Tennessee – Psychographics – Retail:360®

Primary Retail Trade Area Secondary Retail Trade Area

Primary Retail Trade Area Psychographic Tapestry

Segmentation

Households

Cumulative

Rooted Rural (10B)

33.7%

33.7%

Southern Satellites (10A)

23.7%

57.4%

Salt of the Earth (6B)

9.7%

67.0%

Midlife Constants (5E)

9.5%

76.5%

Small Town Sincerity (12C)

5.2%

81.7%

Heartland Communities (6F)

3.9%

85.6%

Rural Bypasses (10E)

3.7%

89.3%

1.9%

91.2%

Comfortable Empty Nesters (5A)

1.9%

93.1%

Retirement Communities (9E)

1.7%

94.9%

Social Security Set (9F)

1.1%

96.0%

Exurbanites (1E)

1.1%

97.1%

Old and Newcomers (8F)

1.0%

98.1%

Silver & Gold (9A)

1.0%

99.1%

Down the Road (10D)

0.9%

100.0%

Green Acres (6A)

0.0%

100.0%

Secondary Retail Trade Area Psychographic Tapestry

Segmentation

Households

Cumulative

Rooted Rural (10B)

30.6%

30.6%

Southern Satellites (10A)

17.5%

48.1%

Salt of the Earth (6B)

10.6%

58.8%

Small Town Sincerity (12C)

10.2%

69.0%

Midlife Constants (5E)

8.6%

77.6%

Rural Bypasses (10E)

4.7%

82.3%

2.8%

85.1%

Heartland Communities (6F)

2.8%

87.9%

Green Acres (6A)

2.3%

90.2%

Exurbanites (1E)

2.0%

92.3%

Old and Newcomers (8F)

1.8%

94.1%

Comfortable Empty Nesters (5A)

1.3%

95.4%

Retirement Communities (9E)

1.2%

96.7%

Rustbelt Traditions (5D)

1.2%

97.9%

Social Security Set (9F)

0.8%

98.7%

Silver & Gold (9A)

0.7%

99.4%

Down the Road (10D)

0.6%

100.0%

Golden Years (9B)

0.0%

100.0%