Gallup, New Mexico – Psychographics – Retail:360®

Retail Trade Area

Primary Retail Trade Area Psychographic Tapestry

Segmentation

Households

Cumulative

Rural Bypasses (10E)

38.7%

38.7%

Southwestern Families (7F)

15.3%

54.0%

Down the Road (10D)

12.1%

66.1%

Economic BedRock (10C)

5.0%

71.1%

Traditional Living (12B)

4.7%

75.8%

Midlife Constants (5E)

3.3%

79.1%

City Commons (11E)

3.0%

82.1%

Small Town Sincerity (12C)

2.5%

84.6%

Rooted Rural (10B)

2.2%

86.8%

Southern Satellites (10A)

1.9%

88.7%

The Great Outdoors (6C)

1.9%

90.6%

Set to Impress (11D)

1.7%

92.3%

1.6%

93.9%

Salt of the Earth (6B)

1.4%

95.3%

Hometown Heritage (8G)

1.4%

96.8%

City Strivers (11A)

1.0%

97.8%

Fresh Ambitions (13D)

0.8%

98.6%

Family Foundations (12A)

0.5%

99.1%

Modest Income Homes (12D)

0.4%

99.5%

Rural Resort Dwellers (6E)

0.3%

99.8%