Primary Retail Trade Area
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Primary Retail Trade Area Psychographic Tapestry
Segmentation
Households
Cumulative
Family Foundations (12A)
31.2%
31.2%
Pleasantville (2B)
10.3%
41.5%
Workday Drive (4A)
7.0%
48.5%
Home Improvement (4B)
6.8%
55.3%
Rustbelt Traditions (5D)
6.7%
62.0%
Parks and Rec (5C)
3.8%
65.7%
Hometown Heritage (8G)
3.1%
68.9%
Savvy Suburbanites (1D)
3.1%
72.0%
Comfortable Empty Nesters (5A)
2.9%
74.9%
City Strivers (11A)
2.8%
77.7%
Golden Years (9B)
2.8%
80.5%
Old and Newcomers (8F)
2.5%
83.0%
Exurbanites (1E)
2.4%
85.4%
Urban Edge Families (7C)
1.8%
87.2%
Midlife Constants (5E)
1.8%
89.0%
In Style (5B)
1.7%
90.7%
Front Porches (8E)
1.6%
92.3%
City Commons (11E)
1.5%
93.7%
Retirement Communities (9E)
1.3%
95.1%
Senior Escapes (9D)
1.3%
96.3%
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