Primary Retail Trade Area
Secondary Retail Trade Area
Previous
Next
Primary Retail Trade Area Psychographic Tapestry
Segmentation
Households
Cumulative
Up and Coming Families (7A)
18.7%
18.7%
Bright Young Professionals (8C)
10.8%
29.5%
Middleburg (4C)
8.5%
38.0%
Down the Road (10D)
7.0%
45.0%
Green Acres (6A)
5.3%
50.3%
Boomburbs (1C)
5.2%
55.5%
Urban Edge Families (7C)
4.4%
59.9%
NeWest Residents (13C)
4.2%
64.0%
Metro Fusion (11C)
3.7%
67.7%
Forging Opportunity (7D)
3.5%
71.2%
Young and Restless (11B)
3.1%
74.4%
Parks and Rec (5C)
3.1%
77.5%
Salt of the Earth (6B)
3.1%
80.5%
Old and Newcomers (8F)
2.7%
83.3%
Exurbanites (1E)
2.1%
85.4%
Dorms to Diplomas (14C)
2.1%
87.5%
Southern Satellites (10A)
2.0%
89.4%
Farm to Table (7E)
1.7%
91.2%
Social Security Set (9F)
1.6%
92.8%
Rustbelt Traditions (5D)
1.6%
94.4%
Secondary Retail Trade Area Psychographic Tapestry
Segmentation
Households
Cumulative
Up and Coming Families (7A)
10.6%
10.6%
Middleburg (4C)
9.3%
19.9%
Green Acres (6A)
7.5%
27.5%
Forging Opportunity (7D)
4.9%
32.4%
Bright Young Professionals (8C)
4.7%
37.1%
Workday Drive (4A)
4.1%
41.2%
Urban Edge Families (7C)
4.0%
45.2%
Down the Road (10D)
3.6%
48.9%
Parks and Rec (5C)
3.5%
52.3%
Metro Fusion (11C)
3.5%
55.8%
Boomburbs (1C)
2.8%
58.6%
Prairie Living (6D)
2.8%
61.3%
Savvy Suburbanites (1D)
2.6%
64.0%
Old and Newcomers (8F)
2.6%
66.6%
Southern Satellites (10A)
2.3%
68.9%
Rustbelt Traditions (5D)
2.3%
71.2%
Exurbanites (1E)
2.2%
73.3%
College Towns (14B)
2.1%
75.4%
NeWest Residents (13C)
2.1%
77.6%
Front Porches (8E)
2.1%
79.7%
Scroll to top