Waco, Texas – Retail:360®

Waco, Texas – Community Retail Dashboard

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Contact Information

City of Waco
300 Austin Avenue
Waco, Texas 76701
Phone 254.750.7005
www.WacoTX.gov

Danny Chavez,
Chief Economic Development Officer
DannyC@WacoTX.gov

Jennifer Branch,
Economic Development Manager
JenniferBR@WacoTX.gov

Jeremy Pesina,
Economic Development Analyst
JPesina@WacoTX.gov

Matt Moore,
Economic Development Coordinator
MMoore@WacoTX.gov

Document Downloads

All documents are in PDF format and will open in a new window.
Reports
Community Demographic Profile
Retail Market Profile

Retail Trade Area Demographic Profile
Retail Trade Area Psychographic Profile
Retail Trade Area Demand Outlook
Retail Trade Area Retail Market Profile

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Community Demographics Retail Trade Area Demographics Retail Trade Area Psychographics

Population

Description

Data

2028 Population

146,114

2023 Population

141,796

2020 Population

138,486

2010 Population

125,328

Growth 2023 – 2028

3.04%

Growth 2020 – 2023

2.39%

Growth 2010 – 2020

10.50%

Households

Description

Data

2028 Households

54,925

2023 Households

53,321

2020 Households

52,112

2010 Households

46,560

Growth 2023 – 2028

3.01%

Growth 2020 – 2023

2.32%

Growth 2010 – 2020

11.92%

Race

Description

Data

White

69,201

48.80%

Black or African American

25,742

18.15%

American Indian and Alaska Native

1,813

1.28%

Asian

3,203

2.26%

Native Hawaiian or other Pacific Islander

155

0.11%

Some Other Race

20,569

14.51%

Two or More Races

21,113

14.89%

Hispanic or Latino

47,636

33.60%

Age

Description

Data

Median Age

30.14

Average Age

35.20

Description

Data

0 – 9 Years

19,674

13.88%

10 – 17 Years

15,695

11.07%

18 – 24 Years

24,699

17.42%

25 – 34 Years

18,755

13.23%

35 – 44 Years

17,777

12.54%

45 – 54 Years

13,312

9.39%

55 – 64 Years

12,512

8.82%

65 Years and Older

19,372

13.66%

Sex

Description

Data

Male

68,673

48.43%

Female

73,123

51.57%

Educational Attainment

Description

Data

Doctorate

964

1.18%

Professional School Degree

1,223

1.50%

Master’s Degree

5,244

6.42%

Bachelor’s Degree

12,995

15.90%

Associate Degree

7,882

9.64%

Some College, No Degree

18,224

22.30%

High School Graduate (or GED)

21,085

25.80%

Some High School, No Degree

8,734

10.69%

Less than 9th Grade

5,377

6.58%

Incomes

Description

Data

Average Household Income

$69,851

Median Household Income

$46,693

Per Capita Income

$27,920

Description

Data

Income < $15,000

9,264

17.37%

Income $15,000 – $24,999

6,258

11.74%

Income $25,000 – $34,999

5,025

9.42%

Income $35,000 – $49,999

7,702

14.45%

Income $50,000 – $74,999

8,601

16.13%

Income $75,000 – $99,999

5,212

9.78%

Income $100,000 – $124,999

3,852

7.22%

Income $125,000 – $149,999

2,508

4.70%

Income $150,000 – $199,999

2,340

4.39%

Income $200,000 – $249,999

1,010

1.89%

Income $250,000 – $499,999

1,003

1.88%

Income $500,000+

546

1.02%

Employment Status

Description

Data

Civilian in Labor Force, Employed

62,056

56.09%

Civilian in Labor Force, unemployed

2,166

1.96%

Armed Forces

0.09%

Not in Labor Force

46,321

41.87%

Population

Description

Data

2028 Population

371,365

2023 Population

362,015

2020 Population

354,735

2010 Population

329,655

Growth 2023 – 2028

2.58%

Growth 2020 – 2023

2.05%

Growth 2010 – 2020

7.61%

Households

Description

Data

2028 Households

135,142

2023 Households

131,695

2020 Households

128,971

2010 Households

118,838

Growth 2023 – 2028

2.62%

Growth 2020 – 2023

2.11%

Growth 2010 – 2020

8.53%

Race

Description

Data

White

215,671

59.58%

Black or African American

48,185

13.31%

American Indian and Alaska Native

3,972

1.10%

Asian

5,166

1.43%

Native Hawaiian or other Pacific Islander

357

0.10%

Some Other Race

42,494

11.74%

Two or More Races

46,170

12.75%

Hispanic or Latino

97,620

26.97%

Age

Description

Data

Median Age

35.60

Average Age

38.26

Description

Data

0 – 9 Years

46,071

12.73%

10 – 17 Years

38,285

10.58%

18 – 24 Years

43,631

12.05%

25 – 34 Years

50,183

13.86%

35 – 44 Years

44,796

12.37%

45 – 54 Years

39,198

10.83%

55 – 64 Years

39,683

10.96%

65 Years and Older

60,168

16.62%

Sex

Description

Data

Male

175,736

48.54%

Female

186,280

51.46%

Educational Attainment

Description

Data

Doctorate

2,358

1.01%

Professional School Degree

2,882

1.23%

Master’s Degree

12,905

5.51%

Bachelor’s Degree

33,900

14.49%

Associate Degree

24,121

10.31%

Some College, No Degree

55,521

23.72%

High School Graduate (or GED)

65,998

28.20%

Some High School, No Degree

22,368

9.56%

Less than 9th Grade

13,974

5.97%

Incomes

Description

Data

Average Household Income

$83,043

Median Household Income

$58,517

Per Capita Income

$32,188

Description

Data

Income < $15,000

16,022

12.17%

Income $15,000 – $24,999

12,272

9.32%

Income $25,000 – $34,999

11,290

8.57%

Income $35,000 – $49,999

17,636

13.39%

Income $50,000 – $74,999

22,624

17.18%

Income $75,000 – $99,999

14,805

11.24%

Income $100,000 – $124,999

11,787

8.95%

Income $125,000 – $149,999

8,439

6.41%

Income $150,000 – $199,999

8,191

6.22%

Income $200,000 – $249,999

3,716

2.82%

Income $250,000 – $499,999

3,360

2.55%

Income $500,000+

1,553

1.18%

Employment Status

Description

Data

Civilian in Labor Force, Employed

155,816

54.19%

Civilian in Labor Force, unemployed

6,383

2.22%

Armed Forces

432

0.15%

Not in Labor Force

124,885

43.44%

Segmentation

Households

Cumulative

Forging Opportunity (7D)

6.4%

Middleburg (4C)

6.3%

12.7%

Southern Satellites (10A)

5.6%

18.3%

Rooted Rural (10B)

5.5%

23.8%

Rustbelt Traditions (5D)

4.5%

28.3%

Dorms to Diplomas (14C)

4.4%

32.7%

Traditional Living (12B)

4.3%

36.9%

Heartland Communities (6F)

4.0%

41.0%

Salt of the Earth (6B)

4.0%

45.0%

Small Town Sincerity (12C)

3.8%

48.8%

Green Acres (6A)

3.7%

52.5%

Workday Drive (4A)

3.6%

56.0%

Midlife Constants (5E)

3.5%

59.5%

In Style (5B)

3.1%

62.6%

City Commons (11E)

3.0%

65.6%

Hometown Heritage (8G)

2.9%

68.5%

Savvy Suburbanites (1D)

2.8%

71.3%

Set to Impress (11D)

2.8%

74.0%

Comfortable Empty Nesters (5A)

2.0%

76.1%

Economic BedRock (10C)

2.0%

78.1%

Data Source August 2023. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research firm. 800.851.0962.

Waco, Texas – Community Retail Dashboard

DEMOGRAPHIC AND PSYCHOGRAPHIC MAPPING APPLICATION

Population

Households

Race

Age

Sex

Educational Attainment

Incomes

Employment Status

Population

Households

Race

Age

Sex

Educational Attainment

Incomes

Employment Status

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