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All documents are in PDF format and will open in a new window.
Demographic Profile:
Provides statistical data about population, income, race, age distribution, and educational levels of a analyzed trade area residents.
Retail Demand Outlook:
Forecasts consumer spending potential and retail market growth across various retail categories for the analyzed trade area.
Retail Market Profile:
Summarizes economic conditions and current retail market characteristics including demographic data and income data as well and area retail.
Psychographic Profile:
Analyzes the lifestyle behaviors, values, consumer preferences, and purchasing habits of the population within the analyzed trade area using segmentation.
Contact Information for Client and Project and The Retail Coach.
Aaron Farmer brings to The Retail Coach knowledge of the most current research on retail and marketing trends. Prior to joining The Retail Coach, Farmer was employed in marketing research and retail development where he worked on projects for some of America’s leading retailers and restaurants including FedEx, Kinkos, Sally Beauty Supply, Adidas, Concentra and the National American Association of Subway Franchises. Farmer’s expertise touches each step of a project from the initial trade area determination to the actual recruitment of retailers. Farmer holds a degree in Marketing from The Mays Business School at Texas A&M University and an MBA from Texas A&M University – Commerce.
The Retail Coach is a national retail consulting, market research, recruitment, and development firm that combines strategy, technology and creative expertise to develop and deliver high-impact retail recruitment and development strategies to local governments, chambers of commerce and economic development organizations.