Superior, Wisconsin
Community Retail Dashboard

Provided by The Retail Coach

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77,027

Retail Trade Area Population

Retail Sales/Leakage

POTENTIAL

$2,003,796,034

ESTIMATED ACTUAL

$671,799,061

$1,331,996,973

TOTAL RETAIL OPPORTUNITY

Income

$64,038

Average Household

$48,589

Median Household

Age Distribution

39.44

Median Age

40.39

Average Age

Educational Attainment

62.14%

Some College or Higher

Data Source

August 2020. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research firm. 800.851.0962.

DEMOGRAPHIC AND PSYCHOGRAPHIC MAPPING APPLICATION

This thematic map allows the visual representation of demographic and psychographic data. INSTRUCTIONS: To explore the data select the icon layer from the main menu. Select the layer data you wish to review. Click anywhere on the map for more details down to the block level. Alternatively, use the up and down arrows within the right-hand dialog box to display additional features. You can also open the map to view in full-sized window (recommended).
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Document Downloads

All documents are in PDF format and will open in a new window.

Reports
Community Demographic Profile
Workplace Population

Primary Retail Trade Area Demographic Profile
Primary Retail Trade Area Psychographic Profile
Primary Retail Trade Area Retail Market Profile
Primary Retail Trade Area Gap/Opportunity Analysis
Primary Retail Trade Area Retail Demand Outlook

Contact Information

Jim Caesar, Executive Director
The Development Association
205 Belknap Street
Superior, Wisconsin 54880

Phone 715.392.4749
Cell 218.310.9887

jim@wegrowbiz.org
www.wegrowbiz.org

Superior, Wisconsin Community Retail Dashboard