Smyth County, Virginia – Community Retail Dashboard

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County Chilhowie Marion Saltville

Retail Sales/Leakage

POTENTIAL

$304,411,578

ESTIMATED ACTUAL

$355,559,641

TOTAL RETAIL LEAKAGE

-$51,148,063

2020 Income

$54,933

Average Household

$42,456

Median Household

2020 Age Distribution

45.96

Median Age

44.00

Average Age

Educational Attainment

45.4%

Some College or Higher

Data Source

April 2020. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research firm. 800.851.0962.

Retail Sales/Leakage

POTENTIAL

$147,697,345

ESTIMATED ACTUAL

$39,324,002

TOTAL RETAIL LEAKAGE

$108,373,343

2020 Income

$57,640

Average Household

$43,366

Median Household

2020 Age Distribution

46.56

Median Age

44.41

Average Age

Educational Attainment

45.2%

Some College or Higher

Data Source

Retail Sales/Leakage

POTENTIAL

$321,084,805

ESTIMATED ACTUAL

$111,789,914

TOTAL RETAIL LEAKAGE

$209,294,891

2020 Income

$56,664

Average Household

$43,704

Median Household

2020 Age Distribution

45.91

Median Age

43.96

Average Age

Educational Attainment

45.5%

Some College or Higher

Data Source

Retail Sales/Leakage

POTENTIAL

$48,742,581

ESTIMATED ACTUAL

$29,931,542

TOTAL RETAIL LEAKAGE

$18,881,039

2020 Income

$50,146

Average Household

$39,064

Median Household

2020 Age Distribution

46.09

Median Age

44.10

Average Age

Educational Attainment

42.4%

Some College or Higher

Data Source

DEMOGRAPHIC AND PSYCHOGRAPHIC MAPPING APPLICATION

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Document Downloads

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Reports
County
County Demographic Profile
Psychographic Profile
Retail Gap/Opportunity Analysis
Retail Market Profile
Workplace Population

Chilhowie
Community Demographic Profile
Primary Retail Trade Area Demographic Profile
Primary Retail Trade Area Psychographic Profile
Primary Retail Trade Area Retail Gap/Opportunity Analysis
Primary Retail Trade Area Retail Market Profile
Workplace Population

Marion
Community Demographic Profile
Primary Retail Trade Area Demographic Profile
Primary Retail Trade Area Psychographic Profile
Primary Retail Trade Area Retail Gap/Opportunity Analysis
Primary Retail Trade Area Retail Market Profile
Workplace Population

Saltville
Community Demographic Profile
Primary Retail Trade Area Demographic Profile
Primary Retail Trade Area Psychographic Profile
Primary Retail Trade Area Retail Gap/Opportunity Analysis
Primary Retail Trade Area Retail Market Profile
Workplace Population

Contact Information

Kendra Hayden
Economic Development Assistant
Smyth County Administrator’s Office
121 Bagley Circle, Suite 100
Marion, Virginia 24354

Phone 276.783.3298 ext. 8304
khayden@Smythcounty.org
www.SmythCounty.org

Smyth County, Virginia – Community Retail Dashboard

Retail Sales/Leakage

POTENTIAL

$304,411,578

ESTIMATED ACTUAL

$355,559,641

TOTAL RETAIL LEAKAGE

2020 Income

$54,933

$42,456

2020 Age Distribution

45.96

44.00

Educational Attainment

45.4%

Retail Sales/Leakage

POTENTIAL

$147,697,345

ESTIMATED ACTUAL

$39,324,002

TOTAL RETAIL LEAKAGE

2020 Income

$57,640

$43,366

2020 Age Distribution

46.56

44.41

Educational Attainment

45.2%

Retail Sales/Leakage

POTENTIAL

$321,084,805

ESTIMATED ACTUAL

$111,789,914

TOTAL RETAIL LEAKAGE

2020 Income

$56,664

$43,704

2020 Age Distribution

45.91

43.96

Educational Attainment

45.5%

Retail Sales/Leakage

POTENTIAL

$48,742,581

ESTIMATED ACTUAL

$29,931,542

TOTAL RETAIL LEAKAGE

2020 Income

$50,146

$39,064

2020 Age Distribution

46.09

44.10

Educational Attainment

42.4%

DEMOGRAPHIC AND PSYCHOGRAPHIC MAPPING APPLICATION

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