Psychographics
Segmentation
Households
Cumulative
Senior Escapes (9D)
16.6%
16.6%
Up and Coming Families (7A)
12.3%
28.9%
Urban Edge Families (7C)
11.8%
40.7%
Down the Road (10D)
9.7%
50.4%
Fresh Ambitions (13D)
9.6%
60.0%
Parks and Rec (5C)
7.9%
67.9%
The Elders (9C)
5.1%
73.0%
Small Town Sincerity (12C)
4.2%
77.2%
Social Security Set (9F)
3.8%
81.0%
Front Porches (8E)
3.6%
84.6%
Home Improvement (4B)
3.3%
87.9%
Retirement Communities (9E)
2.9%
90.9%
Comfortable Empty Nesters (5A)
2.3%
93.1%
Southwestern Families (7F)
2.1%
95.2%
Forging Opportunity (7D)
1.7%
96.9%
Metro Fusion (11C)
1.7%
98.6%
The Great Outdoors (6C)
0.8%
99.4%
Rural Resort Dwellers (6E)
0.3%
99.7%
Urban Villages (7B)
0.1%
99.9%
Exurbanites (1E)
0.1%
99.9%