Pella, Iowa – Community Retail Dashboard

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Community Primary Retail Trade Area Secondary Retail Trade Area

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2020 Income

$89,637

Average Household

$74,542

Median Household

2020 Age Distribution

35.89

Median Age

38.50

Average Age

Educational Attainment

63.2%

Some College or Higher

Data Source

April 2020. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research firm. 800.851.0962.

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Retail Sales/Leakage

POTENTIAL

$798,321,101

ESTIMATED ACTUAL

$246,284,131

552,036,970

TOTAL RETAIL OPPORTUNITY

2020 Income

$75,803

Average Household

$62,298

Median Household

2020 Age Distribution

38.73

Median Age

39.77

Average Age

Educational Attainment

56.8%

Some College or Higher

Data Source

Chart by Visualizer

Retail Sales/Leakage

POTENTIAL

$1,715,551,249

ESTIMATED ACTUAL

$246,284,131

1,469,267,118

TOTAL RETAIL OPPORTUNITY

2020 Income

$75,666

Average Household

$62,522

Median Household

2020 Age Distribution

40.52

Median Age

40.75

Average Age

Educational Attainment

53.1%

Some College or Higher

Data Source

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Document Downloads

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Reports
Community Demographic Profile
Workplace Population

Primary Retail Trade Area Demographic Profile
Primary Retail Trade Area Opportunity Analysis
Primary Retail Trade Area Retail Market Profile

Secondary Retail Trade Area Demographic Profile
Secondary Retail Trade Area Opportunity Analysis
Secondary Retail Trade Area Retail Market Profile

Contact Information

Karen Eischen
Executive Director
Pella Area Community & Economic Alliance
818 Washington Street
Pella, Iowa 50219

Phone 641.268.2626
Karen@Pella.org
www.Pella.org

Pella, Iowa – Community Retail Dashboard

2020 Income

$89,637

$74,542

2020 Age Distribution

35.89

38.50

Educational Attainment

63.2%

Retail Sales/Leakage

POTENTIAL

$798,321,101

ESTIMATED ACTUAL

$246,284,131

2020 Income

$75,803

$62,298

2020 Age Distribution

38.73

39.77

Educational Attainment

56.8%

Retail Sales/Leakage

POTENTIAL

$1,715,551,249

ESTIMATED ACTUAL

$246,284,131

2020 Income

$75,666

$62,522

2020 Age Distribution

40.52

40.75

Educational Attainment

53.1%

DEMOGRAPHIC AND PSYCHOGRAPHIC MAPPING APPLICATION

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