Palm Desert, California

Palm Desert, California – Community Retail Dashboard

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Situated in the heart of Greater Palm Springs, Palm Desert has metamorphosed from a sandy cove at the foot of the Santa Rosas into a sprawling shopping, entertainment, and recreation mecca. Catch a show at the McCallum Theatre, a state-of-the-art performance venue that has hosted some of the world’s top entertainers, as well as touring Broadway acts; feed a giraffe at the wonderfully wild Living Desert Zoo & Gardens, ranked one of the top zoos in the country; let inspiration strike while exploring public art along the city’s famed shopping district, El Paseo; kick it into high gear on the Bump and Grind Trail; or play a round on an award-winning golf course.

Contact Information

Martin Alverez,
Director of Economic Development
Palm Desert, California
73510 Fred Waring Drive
Palm Desert, California 92260

Phone 760.776.6467

MAlverez@PalmDesert.gov
www.PalmDesert.gov

Document Downloads

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Reports
Community Demographic Profile
Retail Market Profile

Retail Trade Area Demographic Profile
Retail Trade Area Psychographic Profile
Retail Trade Area Demand Outlook
Retail Trade Area Retail Market Profile

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Community Demographics Retail Trade Area Demographics Retail Trade Area Psychographics

Population

View Population Growth Table

Households

View Household Growth Table

Race

View Racial Diversity Table

Age

View Age Distribution Table

Sex

View Sex Distribution Table

Educational Attainment

View Educational Attainment Table

Incomes

View Income Distribution Table

Employment Status

View Employment Status Table

Population

View Population Growth Table

Households

View Household Growth Table

Race

View Racial Diversity Table

Age

View Age Distribution Table

Sex

View Sex Distribution Table

Educational Attainment

View Educational Attainment Table

Incomes

View Income Distribution Table

Employment Status

View Employment Status Table

Segmentation

Households

Cumulative

Silver & Gold (9A)

16.3%

The Elders (9C)

9.2%

25.5%

Urban Edge Families (7C)

7.4%

33.0%

Golden Years (9B)

7.1%

40.0%

Family Extensions (13B)

6.6%

46.7%

Old and Newcomers (8F)

6.5%

53.2%

Retirement Communities (9E)

5.5%

58.7%

Up and Coming Families (7A)

4.7%

63.4%

Southwestern Families (7F)

3.9%

67.2%

Senior Escapes (9D)

3.3%

70.5%

Workday Drive (4A)

2.6%

73.2%

Parks and Rec (5C)

2.6%

75.7%

The Great Outdoors (6C)

2.5%

78.3%

Home Improvement (4B)

2.5%

80.8%

Front Porches (8E)

2.3%

83.0%

NeWest Residents (13C)

2.3%

85.3%

Forging Opportunity (7D)

2.1%

87.4%

Down the Road (10D)

2.0%

89.4%

Exurbanites (1E)

1.7%

91.1%

Rural Resort Dwellers (6E)

1.5%

92.6%

Data Source March 2025. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research firm. 800.851.0962.