Odessa, Texas – Community Retail Dashboard
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Contact Information
Elizabeth Shaughnessy
Director of Development
City of Odessa
P.O. Box 4398
Odessa, Texas 79760
Phone 432.335.3216
Document Downloads
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Reports
Community Demographic Profile
Retail Market Profile
Retail Trade Area Demographic Profile
Retail Trade Area Psychographic Profile
Retail Trade Area Demand Outlook
Retail Trade Area Retail Market Profile
DEMOGRAPHIC AND PSYCHOGRAPHIC MAPPING APPLICATION
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Population
Description
Data
2029 Population
115,916
2024 Population
115,059
2020 Population
114,428
2010 Population
101,303
Growth 2024 – 2029
0.74%
Growth 2020 – 2024
0.55%
Growth 2010 – 2020
12.96%
Households
Description
Data
2029 Households
41,742
2024 Households
41,453
2020 Households
41,211
2010 Households
37,201
Growth 2024 – 2029
0.70%
Growth 2020 – 2024
0.59%
Growth 2010 – 2020
10.78%
Race
Description
Data
%
White
53,743
46.71%
Black or African American
6,914
6.01%
American Indian and Alaska Native
1,232
1.07%
Asian
2,733
2.38%
Native Hawaiian or other Pacific Islander
268
0.23%
Some Other Race
23,093
20.07%
Two or More Races
27,076
23.53%
Hispanic or Latino
70,119
60.94%
Age
Description
Data
Median Age
34.33
Average Age
36.30
Description
Data
%
0 – 9 Years
16,269
14.14%
10 – 17 Years
13,139
11.42%
18 – 24 Years
11,890
10.33%
25 – 34 Years
17,387
15.11%
35 – 44 Years
16,661
14.48%
45 – 54 Years
12,883
11.20%
55 – 64 Years
11,863
10.31%
65 Years and Older
14,969
13.01%
Sex
Description
Data
%
Male
57,840
50.27%
Female
57,219
49.73%
Educational Attainment
Description
Data
%
Doctorate
578
0.78%
Professional School Degree
732
0.99%
Master’s Degree
2,976
4.04%
Bachelor’s Degree
9,640
13.07%
Associate Degree
6,661
9.03%
Some College, No Degree
16,059
21.77%
High School Graduate (or GED)
23,138
31.37%
Some High School, No Degree
7,204
9.77%
Less than 9th Grade
6,774
9.18%
Incomes
Description
Data
Average Household Income
$ 86,116
Median Household Income
$ 65,000
Per Capita Income
$ 31,543
Description
Data
%
Income < $15,000
3,900
9.41%
Income $15,000 – $24,999
2,793
6.74%
Income $25,000 – $34,999
3,301
7.96%
Income $35,000 – $49,999
5,844
14.10%
Income $50,000 – $74,999
7,650
18.46%
Income $75,000 – $99,999
5,244
12.65%
Income $100,000 – $124,999
4,319
10.42%
Income $125,000 – $149,999
3,552
8.57%
Income $150,000 – $199,999
2,453
5.92%
Income $200,000 – $249,999
942
2.27%
Income $250,000 – $499,999
1,085
2.62%
Income $500,000+
371
0.90%
Employment Status
Description
Data
%
Civilian in Labor Force, Employed
56,122
63.05%
Civilian in Labor Force, unemployed
5,393
6.06%
Armed Forces
27
0.03%
Not in Labor Force
27,475
30.87%
Population
Description
Data
2029 Population
380,912
2024 Population
370,516
2020 Population
367,651
2010 Population
302,738
Growth 2024 – 2029
2.81%
Growth 2020 – 2024
0.78%
Growth 2010 – 2020
21.44%
Households
Description
Data
2029 Households
132,637
2024 Households
129,776
2020 Households
129,691
2010 Households
109,991
Growth 2024 – 2029
2.20%
Growth 2020 – 2024
0.07%
Growth 2010 – 2020
17.91%
Race
Description
Data
%
White
186,599
50.36%
Black or African American
19,593
5.29%
American Indian and Alaska Native
3,813
1.03%
Asian
6,903
1.86%
Native Hawaiian or other Pacific Islander
534
0.14%
Some Other Race
68,531
18.50%
Two or More Races
84,548
22.82%
Hispanic or Latino
211,039
56.96%
Age
Description
Data
Median Age
34.30
Average Age
36.02
Description
Data
%
0 – 9 Years
54,792
14.79%
10 – 17 Years
43,658
0.11.78%
18 – 24 Years
36,281
09.79%
25 – 34 Years
54,388
14.68%
35 – 44 Years
54,247
14.64%
45 – 54 Years
41,242
11.13%
55 – 64 Years
38,986
10.52%
65 Years and Older
46,915
12.66%
Sex
Description
Data
%
Male
187,674
50.65%
Female
182,846
49.35%
Educational Attainment
Description
Data
%
Doctorate
1,448
0.61%
Professional School Degree
2,075
0.88%
Master’s Degree
13,524
5.74%
Bachelor’s Degree
38,293
16.24%
Associate Degree
18,388
7.80%
Some College, No Degree
52,300
22.18%
High School Graduate (or GED)
62,462
26.49%
Some High School, No Degree
23,241
9.86%
Less than 9th Grade
24,045
10.20%
Incomes
Description
Data
Average Household Income
$ 100,408
Median Household Income
$ 73,552
Per Capita Income
$ 35,608
Description
Data
%
Income < $15,000
11,863
9.14%
Income $15,000 – $24,999
8,276
6.38%
Income $25,000 – $34,999
9,497
7.32%
Income $35,000 – $49,999
14,854
11.45%
Income $50,000 – $74,999
21,488
16.56%
Income $75,000 – $99,999
15,364
11.84%
Income $100,000 – $124,999
13,512
10.41%
Income $125,000 – $149,999
11,098
8.55%
Income $150,000 – $199,999
11,610
8.95%
Income $200,000 – $249,999
4,736
3.65%
Income $250,000 – $499,999
5,362
4.13%
Income $500,000+
2,115
1.63%
Employment Status
Description
Data
%
Civilian in Labor Force, Employed
184,381
65.16%
Civilian in Labor Force, unemployed
11,320
4.00%
Armed Forces
258
0.09%
Not in Labor Force
87,033
30.76%
Segmentation
Households
Cumulative
Data Source April 2024. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting and market research firm. 800.851.0962.