Segmentation
Households
Cumulative
Southern Satellites (10A)
33.7%
33.7%
Forging Opportunity (7D)
17.6%
51.2%
The Great Outdoors (6C)
13.6%
64.8%
Rooted Rural (10B)
11.6%
76.4%
Economic BedRock (10C)
8.2%
84.6%
Middleburg (4C)
6.3%
90.9%
Salt of the Earth (6B)
5.6%
96.4%
Exurbanites (1E)
2.7%
99.1%
Rural Bypasses (10E)
0.9%
100.0%
Prairie Living (6D)
0.0%
100.0%
Segmentation
Households
Cumulative
Southern Satellites (10A)
38.4%
38.4%
The Great Outdoors (6C)
11.9%
50.3%
Rooted Rural (10B)
11.0%
61.3%
Down the Road (10D)
7.6%
69.0%
Forging Opportunity (7D)
7.1%
76.0%
Salt of the Earth (6B)
4.1%
80.2%
Rural Bypasses (10E)
3.6%
83.8%
Exurbanites (1E)
3.5%
87.3%
Economic BedRock (10C)
3.3%
90.6%
Professional Pride (1B)
2.9%
93.5%
Middleburg (4C)
2.5%
96.0%
Prairie Living (6D)
1.6%
97.6%
Green Acres (6A)
1.6%
99.2%
Workday Drive (4A)
0.8%
100.0%