Primary Retail Trade Area
Secondary Retail Trade Area
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Segmentation
Households
Cumulative
Southern Satellites (10A)
34.4%
34.4%
Forging Opportunity (7D)
17.4%
51.8%
The Great Outdoors (6C)
13.5%
65.3%
Rooted Rural (10B)
11.4%
76.8%
Economic BedRock (10C)
8.0%
84.8%
Middleburg (4C)
6.2%
90.9%
Salt of the Earth (6B)
5.6%
96.5%
Exurbanites (1E)
2.6%
99.1%
Rural Bypasses (10E)
0.8%
100.0%
Prairie Living (6D)
0.0%
100.0%
Segmentation
Households
Cumulative
Southern Satellites (10A)
38.6%
38.6%
The Great Outdoors (6C)
11.8%
50.5%
Rooted Rural (10B)
11.3%
61.8%
Forging Opportunity (7D)
7.2%
69.0%
Down the Road (10D)
7.1%
76.1%
Salt of the Earth (6B)
4.2%
80.3%
Exurbanites (1E)
3.5%
83.8%
Rural Bypasses (10E)
3.4%
87.3%
Economic BedRock (10C)
3.3%
90.6%
Professional Pride (1B)
2.9%
93.5%
Middleburg (4C)
2.5%
96.0%
Prairie Living (6D)
1.6%
97.7%
Green Acres (6A)
1.5%
99.1%
Workday Drive (4A)
0.9%
100.0%
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