Primary Retail Trade AreaPrimary Retail Trade Area

Primary Retail Trade Area Psychographic Tapestry

Segmentation
Households
Cumulative
Boomburbs (1C)
22.8%
22.8%
Up and Coming Families (7A)
21.9%
44.7%
Workday Drive (4A)
11.5%
56.2%
Home Improvement (4B)
6.4%
62.6%
Bright Young Professionals (8C)
3.9%
66.5%
Pleasantville (2B)
3.8%
70.3%
The Elders (9C)
3.8%
74.1%
Urban Edge Families (7C)
3.5%
77.7%
Metro Fusion (11C)
3.2%
80.9%
Exurbanites (1E)
1.8%
82.7%
Savvy Suburbanites (1D)
1.7%
84.3%
Front Porches (8E)
1.4%
85.8%
Down the Road (10D)
1.3%
87.0%
Professional Pride (1B)
1.2%
88.3%
Retirement Communities (9E)
1.2%
89.5%
Urban Villages (7B)
1.1%
90.5%
Enterprising Professionals (2D)
0.9%
91.4%
NeWest Residents (13C)
0.9%
92.3%
Middleburg (4C)
0.9%
93.2%
Southern Satellites (10A)
0.8%
94.0%

Secondary Retail Trade Area Psychographic Tapestry

Segmentation
Households
Cumulative
Up and Coming Families (7A)
22.8%
22.8%
Boomburbs (1C)
17.6%
40.4%
Workday Drive (4A)
9.1%
49.5%
Urban Edge Families (7C)
6.8%
56.3%
Home Improvement (4B)
4.9%
61.3%
The Elders (9C)
4.8%
66.1%
Pleasantville (2B)
3.1%
69.2%
Bright Young Professionals (8C)
2.9%
72.1%
Metro Fusion (11C)
2.5%
74.5%
Exurbanites (1E)
2.1%
76.7%
Savvy Suburbanites (1D)
2.0%
78.7%
Down the Road (10D)
1.9%
80.6%
Front Porches (8E)
1.6%
82.1%
Retirement Communities (9E)
1.5%
83.6%
Family Extensions (13B)
1.4%
85.0%
Parks and Rec (5C)
1.4%
86.4%
Senior Escapes (9D)
1.3%
87.6%
Forging Opportunity (7D)
1.2%
88.9%
NeWest Residents (13C)
1.1%
90.0%
Urban Villages (7B)
1.1%
91.1%