Primary Retail Trade AreaSecondary Retail Trade Area

Primary Retail Trade Area Psychographic Tapestry

Segmentation
Households
Cumulative
Boomburbs (1C)
22.8%
22.8%
Up and Coming Families (7A)
21.6%
44.4%
Workday Drive (4A)
11.3%
55.7%
Home Improvement (4B)
6.3%
62.0%
Bright Young Professionals (8C)
3.9%
65.9%
Pleasantville (2B)
3.8%
69.7%
Urban Edge Families (7C)
3.8%
73.4%
The Elders (9C)
3.7%
77.1%
Metro Fusion (11C)
3.6%
80.7%
Exurbanites (1E)
1.7%
82.4%
Savvy Suburbanites (1D)
1.6%
84.1%
Front Porches (8E)
1.5%
85.5%
Down the Road (10D)
1.3%
86.9%
Professional Pride (1B)
1.2%
88.1%
Retirement Communities (9E)
1.2%
89.3%
Urban Villages (7B)
1.1%
90.4%
Family Extensions (13B)
1.0%
91.4%
Enterprising Professionals (2D)
0.9%
92.3%
NeWest Residents (13C)
0.9%
93.2%
Middleburg (4C)
0.9%
94.1%

Secondary Retail Trade Area Psychographic Tapestry

Segmentation
Households
Cumulative
Up and Coming Families (7A)
22.6%
22.6%
Boomburbs (1C)
17.8%
40.4%
Workday Drive (4A)
9.1%
49.5%
Urban Edge Families (7C)
6.7%
56.3%
Home Improvement (4B)
4.8%
61.1%
The Elders (9C)
4.8%
65.8%
Pleasantville (2B)
3.0%
68.9%
Bright Young Professionals (8C)
2.9%
71.7%
Metro Fusion (11C)
2.5%
74.2%
Exurbanites (1E)
2.2%
76.5%
Savvy Suburbanites (1D)
2.0%
78.5%
Down the Road (10D)
1.9%
80.4%
Front Porches (8E)
1.8%
82.2%
Retirement Communities (9E)
1.5%
83.7%
Family Extensions (13B)
1.5%
85.2%
Parks and Rec (5C)
1.3%
86.5%
Forging Opportunity (7D)
1.2%
87.8%
Senior Escapes (9D)
1.2%
89.0%
NeWest Residents (13C)
1.1%
90.2%
Urban Villages (7B)
1.1%
91.2%