Primary Retail Trade AreaSecondary Retail Trade Area

Primary Retail Trade Area Psychographic Tapestry

Segmentation
Households
Cumulative
Prairie Living (6D)
46.4%
46.4%
Heartland Communities (6F)
32.8%
79.1%
Midlife Constants (5E)
8.8%
87.9%
Traditional Living (12B)
7.0%
94.9%
Rural Resort Dwellers (6E)
2.9%
97.8%
Small Town Sincerity (12C)
2.1%
99.9%
Old and Newcomers (8F)
0.1%
100.0%
Comfortable Empty Nesters (5A)
0.0%
100.0%

Secondary Retail Trade Area Psychographic Tapestry

Segmentation
Households
Cumulative
Prairie Living (6D)
36.7%
36.7%
Heartland Communities (6F)
20.9%
57.6%
Traditional Living (12B)
10.6%
68.3%
Midlife Constants (5E)
7.1%
75.3%
Old and Newcomers (8F)
4.9%
80.2%
Comfortable Empty Nesters (5A)
4.3%
84.5%
Rustbelt Traditions (5D)
3.4%
87.8%
Green Acres (6A)
2.8%
90.7%
Small Town Sincerity (12C)
2.1%
92.7%
Retirement Communities (9E)
1.9%
94.6%
Down the Road (10D)
1.7%
96.4%
Hometown Heritage (8G)
1.4%
97.7%
Rural Resort Dwellers (6E)
1.2%
98.9%
Savvy Suburbanites (1D)
1.1%
100.0%