Mathis, Texas – Psychographics – Retail:360®

Retail Trade Area

Primary Retail Trade Area Psychographic Tapestry

Segmentation

Households

Cumulative

Southern Satellites (10A)

28.3%

28.3%

Southwestern Families (7F)

20.9%

49.2%

Economic BedRock (10C)

15.2%

64.3%

Rooted Rural (10B)

11.5%

75.8%

Rural Resort Dwellers (6E)

10.7%

86.5%

Senior Escapes (9D)

6.1%

92.6%

Heartland Communities (6F)

5.3%

97.9%

Salt of the Earth (6B)

2.1%

100.0%