Retail Trade Area Psychographic Tapestry
Segmentation
Households
Cumulative
Senior Escapes (9D)
29.5%
29.5%
Southern Satellites (10A)
16.0%
45.5%
Rooted Rural (10B)
15.5%
61.0%
Small Town Sincerity (12C)
11.3%
72.3%
Rural Resort Dwellers (6E)
9.6%
81.9%
Rural Bypasses (10E)
7.8%
89.7%
Down the Road (10D)
4.7%
94.5%
Salt of the Earth (6B)
3.0%
97.5%
The Great Outdoors (6C)
2.5%
100.0%
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