Retail Trade Area Psychographic Tapestry

Segmentation
Households
Cumulative
Rooted Rural (10B)
38.0%
38.0%
Southern Satellites (10A)
23.8%
61.8%
Heartland Communities (6F)
12.9%
74.7%
Small Town Sincerity (12C)
11.8%
86.5%
Rural Resort Dwellers (6E)
9.1%
95.7%
Rural Bypasses (10E)
4.2%
99.9%
Salt of the Earth (6B)
0.1%
100.0%