Kingman, Arizona – Psychographics – Retail:360®

Retail Trade Area Secondary Retail Trade Area

Retail Trade Area Psychographic Tapestry

Segmentation

Households

Cumulative

Senior Escapes (9D)

42.0%

42.0%

Small Town Sincerity (12C)

11.6%

53.6%

Traditional Living (12B)

8.9%

62.5%

Comfortable Empty Nesters (5A)

8.3%

70.8%

Rural Resort Dwellers (6E)

8.3%

79.1%

Heartland Communities (6F)

5.6%

84.7%

Midlife Constants (5E)

3.9%

88.6%

Down the Road (10D)

2.9%

91.5%

Silver & Gold (9A)

2.2%

93.7%

Rural Bypasses (10E)

2.1%

95.8%

Social Security Set (9F)

2.0%

97.7%

Old and Newcomers (8F)

1.3%

99.0%

Hometown Heritage (8G)

1.0%

100.0%

Secondary Retail Trade Area Psychographic Tapestry

Segmentation

Households

Cumulative

Senior Escapes (9D)

48.4%

48.4%

Down the Road (10D)

8.1%

56.5%

Comfortable Empty Nesters (5A)

7.6%

64.1%

Small Town Sincerity (12C)

6.2%

70.4%

Rural Resort Dwellers (6E)

5.6%

75.9%

The Great Outdoors (6C)

5.6%

81.5%

Traditional Living (12B)

4.2%

85.7%

Silver & Gold (9A)

3.7%

89.3%

Heartland Communities (6F)

2.7%

92.0%

Old and Newcomers (8F)

2.0%

93.9%

Midlife Constants (5E)

1.8%

95.8%

The Elders (9C)

1.8%

97.6%

Rural Bypasses (10E)

1.0%

98.6%

Social Security Set (9F)

0.9%

99.5%

Hometown Heritage (8G)

0.5%

100.0%