Retail Trade Area Psychographic Tapestry

Segmentation
Households
Cumulative
Senior Escapes (9D)
42.1%
42.1%
Small Town Sincerity (12C)
11.7%
53.8%
Traditional Living (12B)
8.9%
62.7%
Comfortable Empty Nesters (5A)
8.4%
71.1%
Rural Resort Dwellers (6E)
8.1%
79.2%
Heartland Communities (6F)
5.6%
84.8%
Midlife Constants (5E)
3.9%
88.7%
Down the Road (10D)
2.9%
91.6%
Rural Bypasses (10E)
2.1%
93.7%
Silver & Gold (9A)
2.0%
95.7%
Social Security Set (9F)
2.0%
97.7%
Old and Newcomers (8F)
1.3%
99.0%
Hometown Heritage (8G)
1.0%
100.0%