Segmentation
Households
Cumulative
Up and Coming Families (7A)
32.2%
32.2%
Workday Drive (4A)
16.7%
48.9%
Boomburbs (1C)
12.5%
61.4%
Savvy Suburbanites (1D)
12.0%
73.5%
Green Acres (6A)
6.5%
80.0%
Bright Young Professionals (8C)
4.9%
84.9%
Middleburg (4C)
4.9%
89.8%
Down the Road (10D)
4.3%
94.1%
Home Improvement (4B)
2.6%
96.8%
Exurbanites (1E)
1.4%
98.2%
Professional Pride (1B)
1.1%
99.3%
Metro Fusion (11C)
0.7%
100.0%
Unclassified (15)
0.0%
100.0%
Segmentation
Households
Cumulative
Up and Coming Families (7A)
32.2%
32.2%
Workday Drive (4A)
16.7%
48.9%
Boomburbs (1C)
12.5%
61.4%
Savvy Suburbanites (1D)
12.0%
73.5%
Green Acres (6A)
6.5%
80.0%
Bright Young Professionals (8C)
4.9%
84.9%
Middleburg (4C)
4.9%
89.8%
Down the Road (10D)
4.3%
94.1%
Home Improvement (4B)
2.6%
96.8%
Exurbanites (1E)
1.4%
98.2%
Professional Pride (1B)
1.1%
99.3%
Metro Fusion (11C)
0.7%
100.0%
Unclassified (15)
0.0%
100.0%