Primary Retail Trade Area
Segmentation
Households
Cumulative
Boomburbs (1C)
39.7%
39.7%
Workday Drive (4A)
11.5%
51.3%
Middleburg (4C)
11.3%
62.5%
The Elders (9C)
11.1%
73.7%
Silver & Gold (9A)
9.6%
83.3%
Professional Pride (1B)
5.3%
88.6%
Up and Coming Families (7A)
3.0%
91.5%
Savvy Suburbanites (1D)
2.5%
94.1%
Heartland Communities (6F)
2.4%
96.5%
Parks and Rec (5C)
2.2%
98.7%
Salt of the Earth (6B)
0.9%
99.6%
Green Acres (6A)
0.4%
100.0%
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