Gilroy, California – Psychographics – Retail:360®

Primary Retail Trade Area

Primary Retail Trade Area Psychographic Tapestry

Segmentation

Households

Cumulative

Diverse Convergence (13A)

16.4%

16.4%

Pleasantville (2B)

14.1%

30.5%

Workday Drive (4A)

12.6%

43.1%

Urban Villages (7B)

7.3%

50.4%

City Lights (8A)

6.8%

57.2%

Professional Pride (1B)

6.8%

64.0%

Savvy Suburbanites (1D)

6.6%

70.6%

6.4%

77.0%

Family Extensions (13B)

4.0%

81.0%

Exurbanites (1E)

3.9%

84.9%

Urban Edge Families (7C)

2.9%

87.9%

Pacific Heights (2C)

2.7%

90.6%

Golden Years (9B)

2.4%

92.9%

NeWest Residents (13C)

2.0%

94.9%

Southwestern Families (7F)

1.7%

96.6%

Farm to Table (7E)

1.5%

98.1%

Forging Opportunity (7D)

1.2%

99.3%

Fresh Ambitions (13D)

0.6%

99.9%

The Great Outdoors (6C)

0.1%

100.0%