Fairmont, Minnesota – Psychographics – Retail:360®

Primary Retail Trade Area Retail Trade Area

Primary Retail Trade Area Psychographic Tapestry

Segmentation

Households

Cumulative

Prairie Living (6D)

35.0%

35.0%

Heartland Communities (6F)

25.7%

60.7%

Traditional Living (12B)

12.4%

73.2%

Small Town Sincerity (12C)

6.5%

79.7%

Midlife Constants (5E)

5.2%

84.9%

Rustbelt Traditions (5D)

5.2%

90.1%

Comfortable Empty Nesters (5A)

3.4%

93.5%

Retirement Communities (9E)

3.0%

96.5%

Social Security Set (9F)

2.6%

99.1%

Rural Resort Dwellers (6E)

0.7%

99.8%

Salt of the Earth (6B)

0.2%

100.0%

Primary Retail Trade Area Psychographic Tapestry

Segmentation

Households

Cumulative

Prairie Living (6D)

35.1%

35.1%

Heartland Communities (6F)

28.1%

63.2%

Traditional Living (12B)

9.4%

72.7%

Small Town Sincerity (12C)

6.4%

79.0%

Rural Resort Dwellers (6E)

6.0%

85.0%

Midlife Constants (5E)

5.0%

90.1%

Rustbelt Traditions (5D)

3.1%

93.1%

Comfortable Empty Nesters (5A)

2.3%

95.5%

Retirement Communities (9E)

1.7%

97.2%

Social Security Set (9F)

1.5%

98.7%

Silver & Gold (9A)

1.3%

100.0%