Segmentation
Households
Cumulative
Boomburbs (1C)
18.1%
18.1%
Urban Villages (7B)
13.8%
31.9%
Workday Drive (4A)
10.0%
41.9%
Urban Edge Families (7C)
5.8%
47.7%
Family Extensions (13B)
5.5%
53.1%
Forging Opportunity (7D)
4.5%
57.6%
Home Improvement (4B)
3.8%
61.4%
Professional Pride (1B)
3.7%
65.1%
Pleasantville (2B)
3.7%
68.8%
Up and Coming Families (7A)
3.6%
72.4%
Metro Fusion (11C)
3.5%
75.9%
Enterprising Professionals (2D)
3.3%
79.2%
Front Porches (8E)
2.3%
81.5%
NeWest Residents (13C)
2.2%
83.7%
Bright Young Professionals (8C)
1.9%
85.6%
Parks and Rec (5C)
1.8%
87.5%
Retirement Communities (9E)
1.5%
88.9%
Savvy Suburbanites (1D)
1.3%
90.3%
College Towns (14B)
1.3%
91.6%
Southwestern Families (7F)
1.3%
92.8%
Segmentation
Households
Cumulative
Boomburbs (1C)
14.0%
14.0%
Urban Villages (7B)
11.9%
26.0%
Workday Drive (4A)
7.9%
33.9%
Up and Coming Families (7A)
6.9%
40.8%
Urban Edge Families (7C)
6.5%
47.4%
Family Extensions (13B)
6.1%
53.4%
Pleasantville (2B)
4.6%
58.0%
Forging Opportunity (7D)
3.5%
61.5%
Home Improvement (4B)
3.4%
65.0%
Metro Fusion (11C)
2.9%
67.9%
Enterprising Professionals (2D)
2.5%
70.3%
Professional Pride (1B)
2.5%
72.8%
Savvy Suburbanites (1D)
2.0%
74.8%
NeWest Residents (13C)
2.0%
76.8%
Front Porches (8E)
1.9%
78.6%
Parks and Rec (5C)
1.6%
80.2%
College Towns (14B)
1.5%
81.7%
Young and Restless (11B)
1.4%
83.2%
Bright Young Professionals (8C)
1.4%
84.6%
Exurbanites (1E)
1.3%
85.9%