Segmentation
Households
Cumulative
Rustbelt Traditions (5D)
9.3%
9.3%
Workday Drive (4A)
8.2%
17.5%
Bright Young Professionals (8C)
7.9%
25.4%
Middleburg (4C)
7.3%
32.7%
Heartland Communities (6F)
6.2%
38.9%
College Towns (14B)
5.9%
44.8%
Old and Newcomers (8F)
5.3%
50.1%
Dorms to Diplomas (14C)
4.8%
54.9%
Set to Impress (11D)
4.5%
59.4%
Midlife Constants (5E)
4.1%
63.4%
Salt of the Earth (6B)
3.7%
67.1%
In Style (5B)
3.7%
70.9%
Young and Restless (11B)
3.5%
74.3%
Traditional Living (12B)
3.3%
77.6%
Savvy Suburbanites (1D)
2.6%
80.2%
Green Acres (6A)
2.4%
82.6%
Professional Pride (1B)
1.7%
84.3%
Comfortable Empty Nesters (5A)
1.6%
86.0%
Boomburbs (1C)
1.6%
87.5%
Exurbanites (1E)
1.4%
88.9%