Retail Trade Area

Segmentation
Households
Cumulative
Midlife Constants (5E)
30.1%
30.1%
The Great Outdoors (6C)
13.1%
43.3%
Rural Resort Dwellers (6E)
13.1%
56.4%
Small Town Sincerity (12C)
8.9%
65.3%
Old and Newcomers (8F)
8.1%
73.4%
Heartland Communities (6F)
6.8%
80.2%
Rooted Rural (10B)
5.8%
86.0%
Retirement Communities (9E)
4.5%
90.5%
Comfortable Empty Nesters (5A)
4.4%
94.9%
Senior Escapes (9D)
3.5%
98.4%
Southern Satellites (10A)
1.5%
99.9%
Silver & Gold (9A)
0.1%
100.0%