Segmentation
Households
Cumulative
Southern Satellites (10A)
13.1%
13.1%
Modest Income Homes (12D)
10.6%
23.7%
Traditional Living (12B)
9.3%
33.0%
Heartland Communities (6F)
9.2%
42.2%
Old and Newcomers (8F)
8.8%
51.0%
Rural Bypasses (10E)
7.6%
58.6%
Midlife Constants (5E)
7.3%
65.9%
Down the Road (10D)
7.1%
73.0%
Comfortable Empty Nesters (5A)
7.0%
80.0%
Small Town Sincerity (12C)
5.2%
85.2%
Hometown Heritage (8G)
4.7%
89.9%
Dorms to Diplomas (14C)
4.6%
94.6%
Middleburg (4C)
3.0%
97.6%
Salt of the Earth (6B)
2.1%
99.7%
Silver & Gold (9A)
0.3%
100.0%
Unclassified (15)
0.0%
100.0%
Segmentation
Households
Cumulative
Southern Satellites (10A)
20.7%
20.7%
Heartland Communities (6F)
9.4%
30.0%
Comfortable Empty Nesters (5A)
8.1%
38.1%
Rural Bypasses (10E)
7.8%
45.8%
Modest Income Homes (12D)
5.3%
51.1%
Down the Road (10D)
5.2%
56.3%
Green Acres (6A)
5.1%
61.5%
Midlife Constants (5E)
5.0%
66.5%
Middleburg (4C)
4.9%
71.4%
Salt of the Earth (6B)
4.6%
75.9%
Traditional Living (12B)
4.5%
80.4%
Old and Newcomers (8F)
4.3%
84.7%
Set to Impress (11D)
4.0%
88.6%
Small Town Sincerity (12C)
3.9%
92.5%
Dorms to Diplomas (14C)
2.5%
95.0%
Hometown Heritage (8G)
2.3%
97.3%
Silver & Gold (9A)
1.1%
98.4%
Rustbelt Traditions (5D)
0.9%
99.3%
City Commons (11E)
0.6%
99.9%
Rooted Rural (10B)
0.1%
100.0%