Retail Trade Area
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Segmentation
Households
Cumulative
Midlife Constants (5E)
30.2%
30.2%
Rural Resort Dwellers (6E)
13.1%
43.3%
The Great Outdoors (6C)
12.8%
56.1%
Small Town Sincerity (12C)
8.9%
65.0%
Old and Newcomers (8F)
8.3%
73.3%
Heartland Communities (6F)
6.7%
80.0%
Rooted Rural (10B)
5.9%
85.9%
Retirement Communities (9E)
4.5%
90.4%
Comfortable Empty Nesters (5A)
4.5%
94.8%
Senior Escapes (9D)
3.6%
98.4%
Southern Satellites (10A)
1.5%
99.9%
Silver & Gold (9A)
0.1%
100.0%
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